Skip to main content

Clients in the News

ByKids New Season Premieres on PBS

By Patrick Kowalczyk, 25 March 2019 — Mission Driven

A 17-year-old Syrian refugee chronicles his new life in Germany. A Harlem teen documents how incarceration on Rikers Island changed his life. A young Nicaraguan reveals the impact of climate change on her family’s livelihood. A Senegalese girl shows how her village was transformed after it ended the practice of child marriage. These four powerful stories are part of the new season of Films BYkids, a collaboration between THIRTEEN and BYkids.

Coverage of the new season included Metro, The 74 Million, Fair Planet, and CleanTechnica

PKPR Client: ByKids

PKPR has helped position BYkids—a nonprofit that teaches citizenship and empathy through documentaries created by young filmmakers—as a leader in youth media education and global civic engagement.

We successfully promoted multiple PBS season premieres, securing coverage in education outlets like The 74 Million and Fair Planet, as well as mainstream media including The Baltimore Sun, U.S. News & World Report, and NPR affiliate WYPR-FM. By framing BYkids’ programming as essential educational content that sparks classroom and community conversations around complex global issues, we elevated the organization’s profile across schools, public television, and international film festivals.

Learn more about ByKids →

More News about ByKids