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Creative Exchange launches Work of Art

Aiming to give artists the entrepreneurial skills they need to make a living and a life in the arts, Creative Exchange launched WORK OF ART, a free workbook and video series that guides artists of all disciplines through every facet of building a successful and sustainable career.

PKPR secured secured interviews with Creative Exchange founder Laura Zabel in Forbes (”How Entrepreneurship Can Save Starving Artists”), BackstageBlack Enterprise, and Metro New York and coverage in a wide range of arts industry outlets from Music Connection Magazine to Photo District News to Dance Magazine.

PKPR Client: Springboard for the Arts

Springboard for the Arts cultivates vibrant neighborhoods by connecting artists with the skills, resources, and opportunities they need to not only make a living but to make positive change in their communities.

PKPR has worked with Springboard for the Arts on national outreach since 2014, elevating the organization’s innovative approach to supporting artists and creative community development.

Most recently, we promoted its Universal Basic Income for Artists program as a national model, securing coverage in major outlets including NPR, Business Insider, and Newsweek to demonstrate the economic impact of direct support to artists We also positioned organizational leadership as thought leaders on artist equity and economic policy by placing op-eds in Stanford Social Innovation Review, Salon, The Guardian, and Common Dreams, establishing Springboard as a leading voice in the intersection of arts policy and social innovation.

Springboard for the Arts is based in St. Paul and Fergus Falls, Minnesota.

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