To promote the publication of The Detour Book, a stunning collection of Moleskine notebooks hacked, drawn, and designed by more than 250 of the world’s top artists, designers, and creative thinkers, PKPR secured an exclusive, four-part online series with Dwell Magazine.
The series included interviews with Moleskine co-founder Maria Sebregondi and up-and-coming designers featured in The Detour Book including GamFratesi and Scott Henderson.
PKPR has served as Moleskine’s North America agency of record from 2012–2017 and again from June 2020 to the 2022, securing nearly 20 in-depth brand stories in top-tier outlets including The New York Times, WWD, Forbes, Businessweek, Adweek, Fast Company, Digiday, Fortune, and Retail Dive.
To promote the 2021 launch of the Moleskine Studio Collection, PKPR organized virtual events featuring the collection’s artists and leading media. Highlights included an Instagram Live chat between Cool Hunting editor-in-chief Josh Rubin and artist Olimpia Zagnoli, and a video studio tour with artist Dinara Mirtalipova for Cultured Magazine.
PKPR also developed the #MyMoleskineStory social media influencer campaign for the holiday season, partnering with four influencers to create authentic content showcasing their passion for Moleskine alongside a promo code. The campaign generated thousands of clickthroughs to the Moleskine store.
