Fiverr’s latest campaign introduced Garry, an AI-generated character built entirely from a prompt by Fiverr freelancers. The campaign leans into real-time culture, spawning spinoff vignettes based on audience suggestions, from stranding Garry at sea to surrounding him with sharks. By embracing imperfection and internet humor, Fiverr highlights the value of human creativity in making AI work for brands, sparking conversation across the advertising world in outlets like Adweek, Ad Age, Marketing Dive, Muse by Clios, and Trendhunter.
Fiverr in Adweek, Ad Age
