PKPR was proud to play a role in the historic passage of same-sex marriage in New York State through our work with Friendfactor, a new non-profit that makes it easy for friends and family to support their gay loved ones. Friendfactor is one of the many organizations that came together under one united strategy to campaign for marriage equality in New York.
Through Friendfactor, more than 1,100 people set up their own personal campaign pages where friends could call their State Senator with just the click-of-a-mouse. After entering their zip code and phone number, friends automatically received a phone call connecting them directly to their State Senator’s office.
PKPR secured coverage of Friendfactor’s innovative campaign in outlets including The New York Times (Want to Call Your Senator? Advocates Make It Easy), The Observer, New York Magazine, New York Daily News, Crain’s New York Business
