Gil Gershoni in PRINT Mag

PKPR secured the participation of more than 25 prominent leaders and celebrities with dyslexia—including Alyssa Milano, Greg Louganis, and Captain Underpants creator Dav Pilkey — as ambassadors for a national awareness campaign. Each contributed personal, illustrated postcards detailing their experiences with dyslexia, inspiring over 2,000 submissions from across 30+ states.

The campaign culminated in a Capitol Hill press conference to spotlight dyslexia awareness and push for education reform. Media outreach generated coverage in top policy and education outlets like The Hill and Education Week, reaching key decision-makers. A complementary social media strategy drove nearly 500,000 impressions, amplifying the campaign’s impact well beyond traditional media.