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Knight News Challenge Winners Unveiled

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On June 18th at MIT in Boston, Knight Foundation announced that six media innovation ventures would be awarded more than $1.37 million as winners of Knight News Challenge on Networks. The winning projects build on existing networks, such as UStream or Twitter, to create new ways for informing and engaging communities.

PKPR focused its campaign on technology and startup reporters, securing coverage of the announcement in outlets such as the Boston GlobeGigaOMThe Next WebThe WrapMediaBistroReadWriteWeb, and Columbia Journalism Review.

In addition, PKPR conducted targeted outreach for each of the six winning projects, pitching reporters on related beats, such as online privacy or tablet innovation. This led to profiles or stories on individual winners, such as Behavio (TechcrunchFast Company, and PSFK) and WatchUp (The EconomistMashable).

PKPR Client: The Knight Foundation

Brother John S. and James L. Knight built and ran one of America’s largest and most successful 20th century newspaper companies. The Knights formed Knight Foundation to support transformational ideas that promote quality journalism, advance media innovation, engage communities and foster the arts. We believe that democracy thrives when people and communities are informed and engaged.

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