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Love for first-ever Moleskine leather bags

Moleskine this week debuted its first-ever line of leather bags – all inspired by the simple design of its classic black notebook. Beyond fashion industry buzz in outlets like WWD and MR, the line received raves from a range of media outlets including:

– xo Jane: “Your favorite notebook maker is now making fancy tote bags”
– Bustle: “Like the notebooks, this leather bag collection is simple, understated, and classic”
– Digital Arts: “Moleskine’s stylish first full line of leather bags are on our ‘want’ list”

PKPR Client: Moleskine

PKPR has served as Moleskine’s North America agency of record from 2012–2017 and again from June 2020 to the 2022, securing nearly 20 in-depth brand stories in top-tier outlets including The New York Times, WWD, Forbes, Businessweek, Adweek, Fast Company, Digiday, Fortune, and Retail Dive.

To promote the 2021 launch of the Moleskine Studio Collection, PKPR organized virtual events featuring the collection’s artists and leading media. Highlights included an Instagram Live chat between Cool Hunting editor-in-chief Josh Rubin and artist Olimpia Zagnoli, and a video studio tour with artist Dinara Mirtalipova for Cultured Magazine.

PKPR also developed the #MyMoleskineStory social media influencer campaign for the holiday season, partnering with four influencers to create authentic content showcasing their passion for Moleskine alongside a promo code. The campaign generated thousands of clickthroughs to the Moleskine store.

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