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Lowdown Hudson Blues Festival hits NYC, Letterman

Arts Brookfield’s second annual Lowdown Hudson Blues Festival, with headliners Buddy Guy and Neko Case, brought an estimated 20,000 people to the World Financial Center Plaza on July 11th and 12th.

To position the Lowdown Hudson Blues Festival as a major national festival, PKPR booked Buddy Guy on the Late Show with David Letterman to sit in as a special guest with Paul Shaffer and the CBS Orchestra.

PKPR built up anticipation for the festival with coverage in Time Out New York (#1 critics pick), New York TimesNew York Daily NewsNew York PostAM New YorkNewsdayNew YorkerNew York MagazinePitchforkFlavorpillBrooklyn VeganThe L Magazine, and Bust Magazine.

Post coverage of the festival included two NY1 segments, one of which featured Buddy Guy interviewed by George Whipple, as well as Rolling Stone, a Village Voice review,  a Time Out New York slideshow, and two days of photo sets on Brooklyn Vegan.

PKPR Client: Arts Brookfield

With an emphasis on commissioned works, site-specific installations and premieres, Arts Brookfield is the largest year-round, free performing arts and cultural presenter on the East coast.

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