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Clients in the News

Malala, Couric join Moleskine for #HandwritingDay

For the second year in a row, PKPR spearheaded a social media campaign for Moleskine for National Handwriting Day on January 23rd.

To take this year’s initiative to a new level, PKPR invited leaders like Malala YousafzaiKatie Couric, and airBnB co-founder Joe Gebbia to handwrite a social media message and share it with their millions of followers. Outlets like USA TodayNylonPoliticoReal SimpleGirlsLifeMediabistroSocial Moms, and Good News Network helped spread the campaign even wider.

Overalll, more than 350 handwritten messages were submitted by people around the world, more than doubling the amount of entries received in 2013.  View the gallery of all submitted messages here.

PKPR Client: Moleskine

PKPR has served as Moleskine’s North America agency of record from 2012–2017 and again from June 2020 to the 2022, securing nearly 20 in-depth brand stories in top-tier outlets including The New York Times, WWD, Forbes, Businessweek, Adweek, Fast Company, Digiday, Fortune, and Retail Dive.

To promote the 2021 launch of the Moleskine Studio Collection, PKPR organized virtual events featuring the collection’s artists and leading media. Highlights included an Instagram Live chat between Cool Hunting editor-in-chief Josh Rubin and artist Olimpia Zagnoli, and a video studio tour with artist Dinara Mirtalipova for Cultured Magazine.

PKPR also developed the #MyMoleskineStory social media influencer campaign for the holiday season, partnering with four influencers to create authentic content showcasing their passion for Moleskine alongside a promo code. The campaign generated thousands of clickthroughs to the Moleskine store.

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