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Malala, Couric join Moleskine for #HandwritingDay

For the second year in a row, PKPR spearheaded a social media campaign for Moleskine for National Handwriting Day on January 23rd.

To take this year’s initiative to a new level, PKPR invited leaders like Malala YousafzaiKatie Couric, and airBnB co-founder Joe Gebbia to handwrite a social media message and share it with their millions of followers. Outlets like USA TodayNylonPoliticoReal SimpleGirlsLifeMediabistroSocial Moms, and Good News Network helped spread the campaign even wider.

Overalll, more than 350 handwritten messages were submitted by people around the world, more than doubling the amount of entries received in 2013.  View the gallery of all submitted messages here.

PKPR Client: Moleskine

The Moleskine notebook is the heir and successor to the legendary notebook used by artists and thinkers over the past two centuries. In 1997, a small Milanese publisher brought the legendary notebook back to life, choosing this literary name to revive an extraordinary tradition and accompany the creative professions of our time.

Today Moleskine is a brand that encompasses a family of nomadic objects dedicated to our mobile identity, synonym for creativity and an inspiration for ideas, projects and spontaneous collaborations. Moleskine is now also a series of collections that go beyond paper: bags, writing instruments and reading accessories.

Learn more about Moleskine →

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