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Clients in the News

Media Swoon Over Moleskine/Adobe Launch

Moleskine this week launched a new custom notebook and app with Adobe that condenses the creative process into just a few simple steps, allowing creative professionals and anyone with an idea to quickly turn hand-drawn sketches on paper into workable Photoshop or Illustrator files on Adobe’s Creative Cloud platform.

PKPR pitched top targets under embargo and secured launch day stories in nearly every major technology and design outlet including TechCrunchGizmodoFast CompanyWiredCool HuntingVentureBeatThe Next WebPSFKArchDailyBrit + CoSlashGear, and HypeBeast.

PKPR Client: Moleskine

PKPR has served as Moleskine’s North America agency of record from 2012–2017 and again from June 2020 to the 2022, securing nearly 20 in-depth brand stories in top-tier outlets including The New York Times, WWD, Forbes, Businessweek, Adweek, Fast Company, Digiday, Fortune, and Retail Dive.

To promote the 2021 launch of the Moleskine Studio Collection, PKPR organized virtual events featuring the collection’s artists and leading media. Highlights included an Instagram Live chat between Cool Hunting editor-in-chief Josh Rubin and artist Olimpia Zagnoli, and a video studio tour with artist Dinara Mirtalipova for Cultured Magazine.

PKPR also developed the #MyMoleskineStory social media influencer campaign for the holiday season, partnering with four influencers to create authentic content showcasing their passion for Moleskine alongside a promo code. The campaign generated thousands of clickthroughs to the Moleskine store.

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