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Media Swoon Over Moleskine/Adobe Launch

Moleskine this week launched a new custom notebook and app with Adobe that condenses the creative process into just a few simple steps, allowing creative professionals and anyone with an idea to quickly turn hand-drawn sketches on paper into workable Photoshop or Illustrator files on Adobe’s Creative Cloud platform.

PKPR pitched top targets under embargo and secured launch day stories in nearly every major technology and design outlet including TechCrunchGizmodoFast CompanyWiredCool HuntingVentureBeatThe Next WebPSFKArchDailyBrit + CoSlashGear, and HypeBeast.

PKPR Client: Moleskine

The Moleskine notebook is the heir and successor to the legendary notebook used by artists and thinkers over the past two centuries. In 1997, a small Milanese publisher brought the legendary notebook back to life, choosing this literary name to revive an extraordinary tradition and accompany the creative professions of our time.

Today Moleskine is a brand that encompasses a family of nomadic objects dedicated to our mobile identity, synonym for creativity and an inspiration for ideas, projects and spontaneous collaborations. Moleskine is now also a series of collections that go beyond paper: bags, writing instruments and reading accessories.

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