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Moleskine enlists ambassadors for holidays

By Patrick Kowalczyk, 24 December 2020 — Lifestyle

PKPR implemented the first brand ambassador program in the US for Moleskine this holiday season. We secured four ambassadors who are all longtime fans of Moleskine – lettering artist Lisa Quine, filmmaker and writer Niki Ang, artist Luis Colan, and booklover Kathleen Crowley. Each ambassador created lovely posts that brought their passion for Moleskine to life and highlighted Moleskine.com as a perfect place to find gifts for creatives. The one-week campaign reached more than 350,000 people, generating over 27,000 likes. Check out the campaign at #MyMoleskineStory.

PKPR Client: Moleskine

PKPR has served as Moleskine’s North America agency of record from 2012–2017 and again from June 2020 to the 2022, securing nearly 20 in-depth brand stories in top-tier outlets including The New York Times, WWD, Forbes, Businessweek, Adweek, Fast Company, Digiday, Fortune, and Retail Dive.

To promote the 2021 launch of the Moleskine Studio Collection, PKPR organized virtual events featuring the collection’s artists and leading media. Highlights included an Instagram Live chat between Cool Hunting editor-in-chief Josh Rubin and artist Olimpia Zagnoli, and a video studio tour with artist Dinara Mirtalipova for Cultured Magazine.

PKPR also developed the #MyMoleskineStory social media influencer campaign for the holiday season, partnering with four influencers to create authentic content showcasing their passion for Moleskine alongside a promo code. The campaign generated thousands of clickthroughs to the Moleskine store.

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