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Clients in the News

Moleskine in Teen Vogue, Glamour, BoingBoing

The new Moleskine Studio Collection features work from 6 emerging artists and illustrators who have transformed the iconic black Moleskine notebook into miniature works of breathtaking art. Each artist has imbued the legendary journal with their signature style including original artwork on the cover, inside pages, and a set of stickers.

In the feature 11 Teen Vogue Editors Reveal What They Want For The Holidays, editor Claire Dodson wrote: “Moleskine recently released their new Studio Collection in partnership with artists around the world. I’m obsessed with the ones from New Yorker illustrator Olimpia Zagnoli and Chinese artist Yukai Du in particular — fun upgrades to the classic black journal I own way too many of already.”

Other coverage highlights included BoingBoingConde Nast TravelerGlamour, and The Manual

PKPR Client: Moleskine

PKPR has served as Moleskine’s North America agency of record from 2012–2017 and again from June 2020 to the 2022, securing nearly 20 in-depth brand stories in top-tier outlets including The New York Times, WWD, Forbes, Businessweek, Adweek, Fast Company, Digiday, Fortune, and Retail Dive.

To promote the 2021 launch of the Moleskine Studio Collection, PKPR organized virtual events featuring the collection’s artists and leading media. Highlights included an Instagram Live chat between Cool Hunting editor-in-chief Josh Rubin and artist Olimpia Zagnoli, and a video studio tour with artist Dinara Mirtalipova for Cultured Magazine.

PKPR also developed the #MyMoleskineStory social media influencer campaign for the holiday season, partnering with four influencers to create authentic content showcasing their passion for Moleskine alongside a promo code. The campaign generated thousands of clickthroughs to the Moleskine store.

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