Why is Moleskine, a seemingly paper-based company, thriving in a digital age?
Both The New Yorker and The Wall Street Journal took in depth looks this week at how the company is evolving and succeeding in a world of tablets, texts, and tweets.
The Moleskine notebook is the heir and successor to the legendary notebook used by artists and thinkers over the past two centuries. In 1997, a small Milanese publisher brought the legendary notebook back to life, choosing this literary name to revive an extraordinary tradition and accompany the creative professions of our time.
Today Moleskine is a brand that encompasses a family of nomadic objects dedicated to our mobile identity, synonym for creativity and an inspiration for ideas, projects and spontaneous collaborations. Moleskine is now also a series of collections that go beyond paper: bags, writing instruments and reading accessories.
