Skip to main content

Clients in the News

Moleskine launches Instagram exhibit

Is the term “the Global South” a shortcut for labeling one part of the planet inferior or less-developed? A way of ordering regions of the world in opposition to each other?

That’s the question more than 90 young artists and creative entrepreneurs from around the world set out to answer by hacking, decorating, and transforming Moleskine notebooks into sculptures as part of “Where is South?”, a virtual exhibit organized by the Moleskine Foundation.

Check out coverage of the exhibit in outlets from Global Voices to FairPlanet.

PKPR Client: Moleskine

PKPR has served as Moleskine’s North America agency of record from 2012–2017 and again from June 2020 to the 2022, securing nearly 20 in-depth brand stories in top-tier outlets including The New York Times, WWD, Forbes, Businessweek, Adweek, Fast Company, Digiday, Fortune, and Retail Dive.

To promote the 2021 launch of the Moleskine Studio Collection, PKPR organized virtual events featuring the collection’s artists and leading media. Highlights included an Instagram Live chat between Cool Hunting editor-in-chief Josh Rubin and artist Olimpia Zagnoli, and a video studio tour with artist Dinara Mirtalipova for Cultured Magazine.

PKPR also developed the #MyMoleskineStory social media influencer campaign for the holiday season, partnering with four influencers to create authentic content showcasing their passion for Moleskine alongside a promo code. The campaign generated thousands of clickthroughs to the Moleskine store.

Learn more about Moleskine →

More News about Moleskine