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Moleskine owns Handwriting Day 2015

National Handwriting Day, a program developed by PKPR three years ago, has become a major global event led by Moleskine. For National Handwriting Day 2015 on January 23, Moleskine invited leaders and fans to participate.

This year, everyone form Top Chef’s Sam Talbot to Huffington Post handwrote their Tweets and Facebook posts.

Outlets like AdWeekThe Daily DotPaste MagazineHLN and Inhabitat helped to spread the message by featuring Moleskine in their coverage.

Other new initiatives for 2015 included participation by Moleskine retail partners like Barnes and Noble and Staples and free #HandwritingDay buttons at Moleskine stores

This year, nearly 700 photos were submitted from around the world almost doubling that of Handwriting Day 2014. View the gallery of all submitted messages here.

PKPR Client: Moleskine

PKPR has served as Moleskine’s North America agency of record from 2012–2017 and again from June 2020 to the 2022, securing nearly 20 in-depth brand stories in top-tier outlets including The New York Times, WWD, Forbes, Businessweek, Adweek, Fast Company, Digiday, Fortune, and Retail Dive.

To promote the 2021 launch of the Moleskine Studio Collection, PKPR organized virtual events featuring the collection’s artists and leading media. Highlights included an Instagram Live chat between Cool Hunting editor-in-chief Josh Rubin and artist Olimpia Zagnoli, and a video studio tour with artist Dinara Mirtalipova for Cultured Magazine.

PKPR also developed the #MyMoleskineStory social media influencer campaign for the holiday season, partnering with four influencers to create authentic content showcasing their passion for Moleskine alongside a promo code. The campaign generated thousands of clickthroughs to the Moleskine store.

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