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Mozilla leads Day of Action for Net Neutrality

For today’s Internet Wide Day of Action to Save Net Neutrality Mozilla tapped into the oddly addictive Slow TV phenomenon with an epic, 9-hour video spoof. The offbeat but surprisingly effective video features 9 hours of real-time footage of ordinary things like chickens grazing and clouds rolling as a narrator reads a soothing and seemingly endless selection of the more than 40,000 messages that Mozilla has collected in opposition to the FCC’s efforts to gut net neutrality protections.

PKPR secured coverage in Vice (“This Video Features 9 Hours of Pro-Net Neutrality Comments Read in a Soothing Voice”)The Verge, CNET, International Business Times, and Inverse.

PKPR Client: Mozilla

Mozilla is a nonprofit that believes the Internet must always remain a global public resource, open and accessible to all. Its work is guided by the Mozilla Manifesto. The direct work of the Mozilla Foundation focuses on fueling the movement for an open Internet. Mozilla does this by connecting open Internet leaders with each other and by mobilizing grassroots activists around the world. The Foundation is also the sole shareholder in the Mozilla Corporation, the maker of Firefox and other open-source tools.

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