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Mozilla press launch event for privacy study

PKPR organized a press event launch today in New York City for Mozilla’s *Privacy Not Included, a research report and shopping guide identifying which connected products are secure and trustworthy — and which aren’t. The goal: help consumers shop for gifts based on not just price and performance but also on how well they protect the privacy and security of their friends and family.

Launch day coverage included CBS News, Wired, Dow Jones MarketWatch, The Verge, Business Insider, Quartz, Gizmodo, Mashable, Techcrunch, Popular Mechanics, The Next Web, CNET, BoingBoing, Engadget and Cheddar.

PKPR Client: Mozilla

Mozilla is a nonprofit that believes the Internet must always remain a global public resource, open and accessible to all. Its work is guided by the Mozilla Manifesto. The direct work of the Mozilla Foundation focuses on fueling the movement for an open Internet. Mozilla does this by connecting open Internet leaders with each other and by mobilizing grassroots activists around the world. The Foundation is also the sole shareholder in the Mozilla Corporation, the maker of Firefox and other open-source tools.

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