Moleskine myCloud Bags from Moleskine ® on Vimeo.
“Paging Mark Zuckerberg—there’s a new line of Silicon Valley-approved accessories in town.”
That’s what Lucky Magazine said about the sleek new line of bags and wallets unveiled by Moleskine last week. PKPR placed an exclusive on the brand’s expansion into accessories with WWD and secured launch week coverage in outlets like Stylecaster, Selectism, GeekDad, The Manual, Dexigner, and more.
PKPR has served as Moleskine’s North America agency of record from 2012–2017 and again from June 2020 to the 2022, securing nearly 20 in-depth brand stories in top-tier outlets including The New York Times, WWD, Forbes, Businessweek, Adweek, Fast Company, Digiday, Fortune, and Retail Dive.
To promote the 2021 launch of the Moleskine Studio Collection, PKPR organized virtual events featuring the collection’s artists and leading media. Highlights included an Instagram Live chat between Cool Hunting editor-in-chief Josh Rubin and artist Olimpia Zagnoli, and a video studio tour with artist Dinara Mirtalipova for Cultured Magazine.
PKPR also developed the #MyMoleskineStory social media influencer campaign for the holiday season, partnering with four influencers to create authentic content showcasing their passion for Moleskine alongside a promo code. The campaign generated thousands of clickthroughs to the Moleskine store.
