PKPR’s strategy for launching the first-ever Internet Week New York was profiled in PR Week’s “Launch Pad” column. In addition to securing launch-day stories in outlets such as the New York Daily News, Variety, CNET, Crain’s New York, and Mediabistro, PKPR created Internet Week New York groups on Facebook, LinkedIn, and other social networking sites to attract potential event partners for the weeklong festival celebrating New York’s Internet industry and community.
PKPR Client: Internet Week New York
Launched in 2008, Internet Week New York has become one of the world’s top festivals celebrating digital culture, as well as a global showcase for New York City’s thriving technology industry. The annual event draws more than 45,000 people from around the world to over 400 events panels, conferences, exhibits, meetups, and parties across the city.
Learn more about Internet Week New York →
