With the gift of spa becoming one of the most fashionable Mother’s Days gifts, PKPR executed a comprehensive campaign highlighting that the SpaFinder Gift Certificate is the only gift certificate valid at more than 7,000 spas around the world – from vacation resorts like Canyon Ranch to gyms like Equinox.
The results? SpaFinder Gift Certificates were highlighted in more than 25 Mother’s Day gifts guides and segments, including a major segment on the TODAY Show with style correspondent Amy Goodman, and video segments on Yahoo! TV (with Martha Stewart Living’s Editor Pilar Guzman) and BellaSugar TV.
Other outlets showcasing SpaFinder Gift Certificates in their Mother’s Day Gift Guides included USA Today, Huffington Post, RadarOnline, Fox Business, and Stylist.com.
Finally, men also recognized that moms everywhere need some R&R, with AskMen.com agreeing that there’s nothing quite like the indulgence of getting a professional massage.