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Tenement Museum shapes immigration debate

With immigration dominating the national debate, PKPR worked with The Tenement Museum to develop a thought leadership strategy positioning the museum as a voice providing historical context on immigration. Over the past four months, we have placed two op-eds by the museum’s President Kevin Jennings in The Hill (Trump must not break America’s tradition of immigration and Thank Immigrants for your “American” Christmas), as well as The Daily News (”Italy was once a ‘s**thole’ country”) and Newsweek (A War on Christmas? What Christmas Are You Talking About?)  The museum’s Vice President of Marketing and Communications, David Eng, also wrote a powerful first-person essay for Vice News (I Forgot I Was A Refugee).

PKPR Client: The Tenement Museum

The Tenement Museum tells the story of American immigration. It has become one of New York City’s preeminent cultural and educational institutions, welcoming more than 238,000 visitors in 2016. Its two historic tenements on Orchard Street were home to an estimated 15,000 people from more than 20 nations between 1863 and 2000. Educators guide visitors and help them understand how immigrants weathered hard times and built new lives.

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