Third Street profiled by WPIX-TV

Founded in 1894, Third Street Music School Settlement is the nation’s oldest community music school. Instrumental in helping to establish community arts education in the United States, it has been changing lives and its community by providing access to world-class music and dance instruction to students of all ages and backgrounds, regardless of ability or economic circumstances. Today its East Village location and in-school programs serve nearly 5,000 students, with more than 75 percent benefiting from need-based financial aid, merit-based scholarships, and free or low-cost instruction.

PKPR elevated the profile of Third Street Music School Settlement by showcasing its 130-year legacy of providing exceptional music and dance education to New York City students — regardless of their economic background.

We secured high-impact broadcast coverage, including live segments on NBC New York and WPIX-TV, positioning Third Street as the city’s premier community music institution serving nearly 5,000 students annually. Strategic storytelling around cultural moments, such as the opening of Broadway’s School of Rock, helped frame Third Street as the real-life “School of Rock,” where 75% of students receive need-based aid and scholarships.