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Clients in the News

Tiger Party

While Times Square may have been nearly empty on New Year’s Eve for the first time since 1907, an estimated one billion people worldwide watched the 2021 ball drop and countdown.

For the 11th year in a row, The Tiger Party was in charge of supervising the famed countdown clock, which was synchronized live on three of Times Square’s most iconic billboards and then transmitted worldwide. One of the highlights: The Tiger Party supported the first-ever Livestream interview via a billboard when President-elect Joe Biden and Jill Biden were interviewed live by Ryan Secrest on the Times Square American Eagle sign.

Check out the behind-the-scenes stories in Untapped Cities (”Meet the man behind the New Year’s Eve countdown clock”), AV Interactive, and Sound + Video Contractor

PKPR Client: Tiger Party

Tiger Party creates viral interactive and experiential digital out-of-home (DOOH) campaigns for leading brands like Pepsi and Disney and manages several of Times Square’s biggest billboards including the ABC Supersign, the Disney Spectacular sign, and the American Eagle sign.

Learn more about Tiger Party →