Skip to main content

Clients in the News

Trending; Moleskine Smart Writing Set Launch

PKPR implemented a massively successful campaign for the launch of the Moleskine Smart Writing Set, a smart pen, notebook, and app that work in tandem to instantly digitize handwritten notes, creating text that can be edited and shared immediately via your phone, tablet, or laptop.

Coverage for the launch appeared in media outlets with a total of 335 million impressions, making it a trending story on both Facebook and BuzzFeed.

Highlights included:

– Video by Fast Company and Facebook Live epidodes by The Verge and PCMag demonstrating how the product works

– A launch day event where reporters from Businessweek, Huffington Post, and Cool Hunting interviewed Moleskine co-founder Maria Sebregondi

– Rave reviews in outlets including WiredThe AtlanticThe VergeDigital Trends, and PC World.

PKPR Client: Moleskine

The Moleskine notebook is the heir and successor to the legendary notebook used by artists and thinkers over the past two centuries. In 1997, a small Milanese publisher brought the legendary notebook back to life, choosing this literary name to revive an extraordinary tradition and accompany the creative professions of our time.

Today Moleskine is a brand that encompasses a family of nomadic objects dedicated to our mobile identity, synonym for creativity and an inspiration for ideas, projects and spontaneous collaborations. Moleskine is now also a series of collections that go beyond paper: bags, writing instruments and reading accessories.

Learn more about Moleskine →

More News about Moleskine