PKPR implemented a massively successful campaign for the launch of the Moleskine Smart Writing Set, a smart pen, notebook, and app that work in tandem to instantly digitize handwritten notes, creating text that can be edited and shared immediately via your phone, tablet, or laptop.
Coverage for the launch appeared in media outlets with a total of 335 million impressions, making it a trending story on both Facebook and BuzzFeed.
Highlights included:
– Video by Fast Company and Facebook Live epidodes by The Verge and PCMag demonstrating how the product works
– A launch day event where reporters from Businessweek, Huffington Post, and Cool Hunting interviewed Moleskine co-founder Maria Sebregondi
– Rave reviews in outlets including Wired, The Atlantic, The Verge, Digital Trends, and PC World.
