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Video Helps Launch 2010 Webby Awards

To help promote the call for entries for the 14th Annual Webby Awards in June 2010, PKPR worked with the Webby team to conceive and produce a video featuring past Webby winners delivering the awards’ famous five-word speeches. The video asks potential entrants: If you only had five words, what would you say?

PKPR was successful in securing wide coverage for the call for entries announcement, with many outlets posting the video with the articles, including USA TodayAOL WalletpopThe PresurferAdGabberNeatorama, and Mediabistro. To date, the video has been viewed by more than 10,000 times.

PKPR Client: The Webby Awards

Hailed as the “Oscars of the Internet” by the New York Times, The Webby Awards is the leading international award for Websites, interactive advertising, online film and video, and the mobile Web. Each year’s honors are presented at a gala event that has become famous for its 5-word acceptance speeches. PKPR has represented The Webby Awards since 1997.

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