To help promote the call for entries for the 14th Annual Webby Awards in June 2010, PKPR worked with the Webby team to conceive and produce a video featuring past Webby winners delivering the awards’ famous five-word speeches. The video asks potential entrants: If you only had five words, what would you say?
PKPR was successful in securing wide coverage for the call for entries announcement, with many outlets posting the video with the articles, including USA Today, AOL Walletpop, The Presurfer, AdGabber, Neatorama, and Mediabistro. To date, the video has been viewed by more than 10,000 times.
