PKPR developed and implemented an aggressive, national campaign to promote SpaFinder’s Wellness Week 2011.
With more than 500 spas, fitness centers, and yoga studio participating in cities across the country, PKPR went deep securing more than 40 in depth TV segments on local stations in New York, Los Angeles, Chicago, Dallas, Boston, Atlanta, Philadelphia, Houston, Miami, Columbus, Detroit, Las Vegas, Phoenix, Tampa, and more.
Check out some of the best segments below.
Denver – KUSA-TV (NBC): Spas, fitness centers offering half-off deals:
Atlanta – WXIA-TV (NBC): Are Spa Weeks a Good Deal?
Baltimore – WMAR-TV (ABC)/Good Morning Maryland: SpaFinder Wellness Week more about comfort, less about money
Boston – New England Cable News: Could you use some TLC? Wellness Week brings deep discounts for spa treatments and other healthy treatments
