Aiming to give small- and mid-size arts organizations the same technology and marketing power as major cultural institutions, Fractured Atlas last week unveiled Artful.ly, a free, web-based software system that helps arts groups sell tickets, raise funds, and grow their audiences and organizations.
PKPR placed exclusive launch day stories in the Wall Street Journal and Fast Company and then secured post-launch stories in outlets ranging from Backstage, Playbill, and Filmmaker to Xconomy, Digital Music News, Hypebot, and IndieWire.