PKPR secured coverage in Inside Edition and Mongabay of a captivating video showing a black bear taking a refreshing dip in one of Northern California’s rare “sag ponds”—a natural pool formed by earthquake fault activity. The footage, captured by Pacific Forest Trust’s webcam at the Van Eck Forests, highlights how working forest conservation easements help protect vital wildlife habitats while keeping land in private ownership.
Since 1993, Pacific Forest Trust has created economic incentives that reward private forest owners for conserving their lands and practicing sustainable forestry.
PKPR has served as Agency of Record since 2022, raising the organization’s national and regional profile to influence policy on climate, wildfire prevention, and biodiversity. We’ve securing a major segment on CBS Evening News about prescribed burns that reached over 2 million viewers. We’ve also placed a steady stream of thought leadership, from op-eds in The Hill and Los Angeles Times to two New York Times letters to the editor within three months.
By cultivating relationships with key journalists, PKPR has positioned Pacific Forest Trust as a go-to expert on forest and wildfire policy, with regular coverage and commentary in outlets like Bloomberg, USA Today, and Politico.
Learn more about Pacific Forest Trust →
