PKPR secured an interview for Pacific Forest Trust Co-Founder Laurie Wayburn and “Beaver Land: How One Weird Rodent Made America” author Leila Philip on KQED-FM’s California Report (NPR-San Francisco) to discuss how beavers are emerging as unexpected heroes in fighting climate change and wildfires through their natural dam-building abilities.
Since 1993, Pacific Forest Trust has created economic incentives that reward private forest owners for conserving their lands and practicing sustainable forestry.
PKPR has served as Agency of Record since 2022, raising the organization’s national and regional profile to influence policy on climate, wildfire prevention, and biodiversity. We’ve securing a major segment on CBS Evening News about prescribed burns that reached over 2 million viewers. We’ve also placed a steady stream of thought leadership, from op-eds in The Hill and Los Angeles Times to two New York Times letters to the editor within three months.
By cultivating relationships with key journalists, PKPR has positioned Pacific Forest Trust as a go-to expert on forest and wildfire policy, with regular coverage and commentary in outlets like Bloomberg, USA Today, and Politico.
Learn more about Pacific Forest Trust →
