PKPR developed and executed a comprehensive LinkedIn strategy for HE Razan Al Mubarak, President of the International Union for Conservation of Nature (IUCN) and United Nations Climate Change High Level Champion.
We built a steady cadence of original content, mixing professional milestones, personal reflections, and video messages, positioning her feed as a trusted source for thought leadership on biodiversity, climate, and women’s leadership in conservation.
Through strategic content development and audience engagement, we grew her following from 10,000 to more than 30,000 followers with engagement rates consistently outperforming global benchmarks for nonprofit and sustainability leaders. This platform became central to amplifying major moments in her career, including her historic election as President of IUCN and appointment as UN High-Level Champion for Climate Change at COP28.
