Sourdough doesn’t have to be Instagram-perfect to be delicious.
Erik Fabian of Sourhouse shared his expert tips on hydration, folding, and scoring with Mashed for their guide on baking better sourdough.
His advice for anyone feeling overwhelmed? “Even your most mediocre sourdough loaves are going to be way better than most of what is available at the grocery store. So just get started, bake, share your bread, and eat your mistakes.”
PKPR client Sourhouse envisions a world where people gather daily to share homemade sourdough bread and other fermented foods.
PKPR launched Sourhouse with a strategic campaign around its debut Kickstarter, securing early buzz in Apartment Therapy’s The Kitchn, The Spoon, and Mental Floss.
We executed a comprehensive media strategy that placed Sourhouse products in top-tier reviews with outlets like The New York Times, Good Housekeeping, Serious Eats, Design Milk, and Wired. Our targeted gift guide outreach delivered placements in Bon Appétit, Saveur, Domino, and Country Living. We also built media momentum around key trade events like the Inspired Home Shows in Chicago and New York, cultivating relationships with major outlets including Tasting Table, the Today Show, and Bloomberg.
