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Clients in the News

Storyful in Fast Company

Storyful Editor in Chief James Law of PKPR was featured in Fast Company discussing how AI-generated video tools are now convincingly imitating the formats we instinctively trust most—CCTV, dashcams, and eyewitness footage.

James Law states that “AI-generated footage can now mimic the visual language of truth. But it cannot yet reproduce the randomness of real life.” The article explores how newsrooms can respond as fake videos become indistinguishable from real ones and why transparency is now journalism’s most powerful tool.

PKPR Client: Storyful

PKPR is the agency of record for Storyful, the world’s leading news and intelligence agency. Founded by pioneering journalists as the first social media newswireStoryful was created out of the need to break the news faster and edit social content to add vital context to news reporting. It has evolved into a premium news, video, and strategic intelligence partner for media, business leaders, and marketing and communications professionals.

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