PKPR organized Moleskine’s first ever showroom event to preview its spring 2015 collection. The event gave media an exclusive first look at limited edition collections and the new line of Moleskine bags as well as demos of Moleskine smart notebooks and apps.
Outlets attending the event include US Weekly, Refinery 29, ABC News, Conde Nast Traveler, Bustle, Complex, Cool Hunting, am New York, Modern Luxury Magazine, Nylon, Slate, The Gadgeteer and Thought Catalog.
PKPR has served as Moleskine’s North America agency of record from 2012–2017 and again from June 2020 to the 2022, securing nearly 20 in-depth brand stories in top-tier outlets including The New York Times, WWD, Forbes, Businessweek, Adweek, Fast Company, Digiday, Fortune, and Retail Dive.
To promote the 2021 launch of the Moleskine Studio Collection, PKPR organized virtual events featuring the collection’s artists and leading media. Highlights included an Instagram Live chat between Cool Hunting editor-in-chief Josh Rubin and artist Olimpia Zagnoli, and a video studio tour with artist Dinara Mirtalipova for Cultured Magazine.
PKPR also developed the #MyMoleskineStory social media influencer campaign for the holiday season, partnering with four influencers to create authentic content showcasing their passion for Moleskine alongside a promo code. The campaign generated thousands of clickthroughs to the Moleskine store.
