For its annual Digital Mavericks issue, Details Magazine partnered with Moleskine to invite fans to draw the future of social media. The winning drawings were showcased at the Digital Mavericks party at the New Museum in New York City on March 27th. Outlets like The Huffington Post and PSFK published photo galleries and slide shows of the winning drawings, as well as drawings sketched by the founder of Thrillist, Lyst, and Viddy.
PKPR has served as Moleskine’s North America agency of record from 2012–2017 and again from June 2020 to the 2022, securing nearly 20 in-depth brand stories in top-tier outlets including The New York Times, WWD, Forbes, Businessweek, Adweek, Fast Company, Digiday, Fortune, and Retail Dive.
To promote the 2021 launch of the Moleskine Studio Collection, PKPR organized virtual events featuring the collection’s artists and leading media. Highlights included an Instagram Live chat between Cool Hunting editor-in-chief Josh Rubin and artist Olimpia Zagnoli, and a video studio tour with artist Dinara Mirtalipova for Cultured Magazine.
PKPR also developed the #MyMoleskineStory social media influencer campaign for the holiday season, partnering with four influencers to create authentic content showcasing their passion for Moleskine alongside a promo code. The campaign generated thousands of clickthroughs to the Moleskine store.
