The Transporters is a groundbreaking new cartoon series proven to help autistic children recognize and understand emotions.
Following its successful debut in the United Kingdom, PKPR was hired to manage the series’ January 2009 launch in North America.
To reach the broadest possible audience, PKPR focused its initial outreach on national media, securing an in-depth feature in the Associated Press that was syndicated to hundreds of outlets, including Yahoo! USA Today, AOL Health, and MSNBC.
PKPR also generated major broadcast coverage, including a segment on NPR’s All Things Considered (the third most popular radio program in the U.S. with 12 million listeners), Associated Press Television, and CBC-TV (Canada). The fascinating science behind the series also received coverage in Discover Magazine and Popular Science.
To drive DVD sales, PKPR also implemented a comprehensive program targeting autism, parenting, and special education organizations, blogs, and trade publications. Coverage has ranged from the Autism Society of America and AutismHangOut.com to About.com Special Needs Children and Bon Bon Gazette.
