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Mozilla unveils 2018 Internet Health Report

By Patrick Kowalczyk, 12 April 2018 — Internet, Mission Driven

On the same day that Facebook CEO Mark Zuckerberg testified in CongressMozilla launched its 2018 Internet Health Report. The report puts a spotlight on three major issues impacting the health of the internet: the growing power of big tech companies like Facebook and Google; the broken online advertising economy and its role in propagating fake news; and the challenge of ensuring the securing of the estimated 30 billion connected devices coming online by 2020.

PKPR secured extensive coverage for the launch of the report including interviews for Mozilla’s Mark Surman on NPR’s MarketplaceThe World, and CBC’s Spark as well as in-depth coverage in Wired, Fast Company, Ars Technica, PCMag, Geek, San Jose Mercury News, VentureBeat, ExtremeTech, Salon, Entrepreneur, The Chronicle of Higher Education, Cheddar, Axios, Mediapost, The Next Web and ZDNet.

PKPR Client: Mozilla

Mozilla is a nonprofit that believes the Internet must always remain a global public resource, open and accessible to all.

PKPR developed and executed a national media strategy to launch Mozilla Foundation’s Privacy Not Included, an initiative that evaluates the privacy and security of apps, gadgets, phones, and laptops.

To kick off the campaign, PKPR organized a high-impact press event in New York City timed to the holiday shopping season. The event showcased Mozilla’s research on popular gifts’ privacy flaws, offered hands-on product demos, and facilitated interviews with Mozilla experts.

The campaign secured major media coverage in outlets like CNN, CNBC, and NPR, making Privacy Not Included one of Mozilla’s flagship programs and accounting for over 60% of the Foundation’s annual media coverage. PKPR has continued to drive attention to Mozilla’s work, including coverage of recent investigations into reproductive health and mental health apps.

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