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Clients in the News

PFT in SF Chronicle, Outside Mag

Pacific Forest Trust made headlines in national and local media for its historic transfer of nearly 900 acres of ancestral land bordering Yosemite National Park back to the Southern Sierra Miwuk Nation, 175 years after the tribe was displaced. The transfer was featured in nearly 90 articles, including SFGATE, San Francisco Chronicle, Outside Magazine, The Seattle Times, and The Sacramento Bee, highlighted across local NBC and FOX affiliates, and covered by West Coast morning radio shows KCBS in San Francisco and LAist Morning Edition.

PKPR Client: Pacific Forest Trust

Since 1993, Pacific Forest Trust has created economic incentives that reward private forest owners for conserving their lands and practicing sustainable forestry.

PKPR has served as Agency of Record since 2022, raising the organization’s national and regional profile to influence policy on climate, wildfire prevention, and biodiversity. We’ve securing a major segment on CBS Evening News about prescribed burns that reached over 2 million viewers. We’ve also placed a steady stream of thought leadership, from op-eds in The Hill and Los Angeles Times to two New York Times letters to the editor within three months.

By cultivating relationships with key journalists, PKPR has positioned Pacific Forest Trust as a go-to expert on forest and wildfire policy, with regular coverage and commentary in outlets like Bloomberg, USA Today, and Politico.

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