PKPR secured a significant win for Pacific Forest Trust with a segment on CBS Evening News with Norah O’Donnell, showcasing the organization’s innovative “good fire” approach to forest management. CBS talked to Pacific Forest Trust co-founder Laurie Wayburn about the vital role of controlled burns in wildfire prevention, demonstrating the practice during a prescribed burn in McCloud, CA. The segment aired in markets coast to coast, from Boston to San Francisco, positioning Pacific Forest Trust as a pioneer in climate-smart conservation and wildfire management.
Pacific Forest Trust on CBS Evening News
