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Clients in the News

Pacific Forest Trust in Mansion Global

Pacific Forest Trust was featured in Mansion Global’s article on working forest conservation easements, a tool PFT pioneered to conserve private forests for a range of public benefits, including climate resilience, clean water, wildlife habitat, and wildfire prevention, all while keeping land in sustainable production. For landowners, that means preserving land for future generations while unlocking tax and financial benefits.

The piece features the Hart family, who partnered with Pacific Forest Trust to place their California forest under an easement. Susan Hart shared: “One thing the Pacific Forest Trust does so well is bridge-building. With generational properties like ours, they help find common interests and form a working plan.”

PKPR Client: Pacific Forest Trust

Since 1993, Pacific Forest Trust has created economic incentives that reward private forest owners for conserving their lands and practicing sustainable forestry.

PKPR has served as Agency of Record since 2022, raising the organization’s national and regional profile to influence policy on climate, wildfire prevention, and biodiversity. We’ve securing a major segment on CBS Evening News about prescribed burns that reached over 2 million viewers. We’ve also placed a steady stream of thought leadership, from op-eds in The Hill and Los Angeles Times to two New York Times letters to the editor within three months.

By cultivating relationships with key journalists, PKPR has positioned Pacific Forest Trust as a go-to expert on forest and wildfire policy, with regular coverage and commentary in outlets like Bloomberg, USA Today, and Politico.

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