The DMC Group aims to become the world’s leading destination for needlecraft inspiration, education, and supplies.
Named the first North American Agency of Record for the 250-year-old French needlecraft brand DMC, PKPR implemented a comprehensive gift guide program that secured placements in prestigious lifestyle outlets such as Elle, Women’s Day, Architectural Digest, and Seventeen.
PKPR also organized three live virtual stitch-along events, featuring leading designers and influencers as hosts—including Robert Mahar, a contestant on NBC’s Making It with Amy Poehler and Nick Offerman, and South African embroidery artist Danielle Clough. More than 40 journalists and influencers attended, representing a 90% turnout rate based on RSVPs. Each participant received a curated package in advance, including DMC kits, French snacks and goodies, and UberEats gift cards, enhancing engagement and creating a memorable brand experience.
