For the 2022 holiday season, PKPR implemented a comprehensive gift guide strategy for DMC’s new Gift of Stitch collection of 24 needlecraft kits that include everything you need to create gorgeous, achievable gifts. Coverage included Architectural Digest, Seventeen, Moms & Crafters, and Sustain My Craft Habit.
The DMC Group aims to become the world’s leading destination for needlecraft inspiration, education, and supplies.
Named the first North American Agency of Record for the 250-year-old French needlecraft brand DMC, PKPR implemented a comprehensive gift guide program that secured placements in prestigious lifestyle outlets such as Elle, Women’s Day, Architectural Digest, and Seventeen.
PKPR also organized three live virtual stitch-along events, featuring leading designers and influencers as hosts—including Robert Mahar, a contestant on NBC’s Making It with Amy Poehler and Nick Offerman, and South African embroidery artist Danielle Clough. More than 40 journalists and influencers attended, representing a 90% turnout rate based on RSVPs. Each participant received a curated package in advance, including DMC kits, French snacks and goodies, and UberEats gift cards, enhancing engagement and creating a memorable brand experience.
