For the 2022 holiday season, PKPR implemented a comprehensive gift guide strategy for DMC’s new Gift of Stitch collection of 24 needlecraft kits that include everything you need to create gorgeous, achievable gifts. Coverage included Architectural Digest, Seventeen, Moms & Crafters, and Sustain My Craft Habit.
The DMC Group aims to become the world’s leading destination for needlecraft inspiration, education, and supplies. The group invests in and nurtures brands loved by needlecrafters including:
DMC (Dollfus-Mieg et Compagnie): a global embroidery brand founded in France in 1746 and still manufacturing on its historic site in Mulhouse, supplying craft chains, haberdashery departments, and fashion houses around the world;
Wool and The Gang: a fast-growing, trend-led knitting brand, launched online in 2008 and renowned for its high-fashion collaborations and celebrity endorsements;
Rowan: an aspirational yarn brand with a devoted following for its premium yarns and much-anticipated seasonal collections from celebrated knitwear designers; and
Sirdar: a much-loved British hand-knitting brand established in 1880, with a market-leading position in the UK and a growing global presence.
