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Dyslexic Dictionary Exhibit Premieres in San Francisco

By Patrick Kowalczyk, 19 December 2022 — Dyslexia

California Governor Gavin Newsom, Twitter logo designer Martin Grasser, and British author Sally Gardner are among a diverse group of artists who have reinterpreted everything from books to words through the lens of their dyslexia for Dyslexic Dictionary, an exhibition in San Francisco executive produced by artist and Dyslexic Design Thinking founder Gil Gershoni. Coverage of the exhibit included San Francisco Examiner, San Francisco Standard, and 48 Hills.

PKPR Client: Gil Gershoni

PKPR secured the participation of more than 25 prominent leaders and celebrities with dyslexia—including Alyssa Milano, Greg Louganis, and Captain Underpants creator Dav Pilkey — as ambassadors for a national awareness campaign. Each contributed personal, illustrated postcards detailing their experiences with dyslexia, inspiring over 2,000 submissions from across 30+ states.

The campaign culminated in a Capitol Hill press conference to spotlight dyslexia awareness and push for education reform. Media outreach generated coverage in top policy and education outlets like The Hill and Education Week, reaching key decision-makers. A complementary social media strategy drove nearly 500,000 impressions, amplifying the campaign’s impact well beyond traditional media.

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