The DMC Group aims to become the world’s leading destination for needlecraft inspiration, education, and supplies. The group invests in and nurtures brands loved by needlecrafters including:
* DMC (Dollfus-Mieg et Compagnie): a global embroidery brand founded in France in 1746 and still manufacturing on its historic site in Mulhouse, supplying craft chains, haberdashery departments, and fashion houses around the world;
* Wool and The Gang: a fast-growing, trend-led knitting brand, launched online in 2008 and renowned for its high-fashion collaborations and celebrity endorsements;
* Rowan: an aspirational yarn brand with a devoted following for its premium yarns and much-anticipated seasonal collections from celebrated knitwear designers; and
* Sirdar: a much-loved British hand-knitting brand established in 1880, with a market-leading position in the UK and a growing global presence.
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