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Full-Page SpaFinder Wellness Feature in Crain’s NY

By Patrick Kowalczyk

Jun. 17, 2013

PKPR worked closely with reporter Alix Strauss to shape an in depth, full-page feature looking at how Spa Finder’s new Last Minute feature is at the forefront of a new wave of web services that allow customers to book same-day, discounted appointments on everything from spa, salons, and gyms to hotels and restaurants.

Permalink | Posted on Jun 17, 2013 at 12:47 PM by Patrick Kowalczyk

SpaFinder Wellness Launches Last Minute

By Patrick Kowalczyk

May. 10, 2013

“Our new website obsession.” - Self
“A procrastinator’s dream come true.” - DailyCandy

For the launch of Last Minute, a new service that offer same-day or next-day deeply discounted appointments at top spas, salons, and fitness classes, PKPR developed a comprehensive PR and marketing program that included a media-only launch event, deskside meetings and product demos at top national magazines, and an online advertising campaign.

First up, PKPR conceived and developed “The Last Minute Lounge,” an event at The Andaz Hotel, where more than 35 journalists from top outlets, including The Today Show, Wall Street Journal, Glamour, Self, Essence, New York Daily News, and Time Out New York had an opportunity to test the service and experience mini-services and treatments from Last Minute partners like Clarins, Cornelia Spa, and Franky L’Official.  For media that could not attend the event, PKPR coordinated deskside meetings for SpaFinder Wellness with editors from Vogue, InStyle, Lucky, Good Housekeeping, and Ladies Home Journal.

In addition to DailyCandy and Self, coverage of the launch so far includes ABC News Tech Bytes, Wall Street Journal, PureWow, New York Daily News, Racked, DailyGlow, and Styleite.

PKPR also developed creative and strategy for an online advertising campaign targeting potential customers in New York City, Chicago, and Miami.

Permalink | Posted on May 10, 2013 at 1:33 AM by Patrick Kowalczyk

SpaFinder Highlighted in Mother’s Day Gift Guides

By Patrick Kowalczyk

May. 14, 2012

With the gift of spa becoming one of the most fashionable Mother’s Days gifts, PKPR executed a comprehensive campaign highlighting that the SpaFinder Gift Certificate is the only gift certificate valid at more than 7,000 spas around the world - from vacation resorts like Canyon Ranch to gyms like Equinox.

The results?  SpaFinder Gift Certificates were highlighted in more than 25 Mother’s Day gifts guides and segments, including a major segment on the TODAY Show with style correspondent Amy Goodman, and video segments on Yahoo! TV (with Martha Stewart Living’s Editor Pilar Guzman) and BellaSugar TV.

Other outlets showcasing SpaFinder Gift Certificates in their Mother’s Day Gift Guides included USA Today, Huffington Post, RadarOnline, Fox Business, and

Finally, men also recognized that moms everywhere need some R&R, with agreeing that there’s nothing quite like the indulgence of getting a professional massage.

Permalink | Posted on May 14, 2012 at 10:37 AM by Patrick Kowalczyk

SpaFinder on The Dr. Oz Show

By Patrick Kowalczyk

Mar. 27, 2012

On today’s episode of The Dr. Oz Show, SpaFinder’s Sallie Fraenkel was dubbed “the ultimate spa insider” by Dr. Oz. Sallie appeared on the show to share and demo DIY at-home spa treatments inspired by three of the world’s top spas. You can watch the full segment here.

Permalink | Posted on Mar 27, 2012 at 7:17 PM by Patrick Kowalczyk

National Media Tour with Mariel Hemingway

By Patrick Kowalczyk

Mar. 24, 2012

For SpaFinder’s Wellness Week, PKPR coordinated a national media tour for spokesperson Mariel Hemingway in Los Angeles, Chicago, and New York City. Appearances included Access Hollywood Live, VH1 Morning Buzz Live, Better, and The Dr. Steve Show, as well as interviews in outlets from Shape to CBS News.

Permalink | Posted on Mar 24, 2012 at 12:01 AM by Patrick Kowalczyk

Wellness Week Comes to Capitol Hill

By Patrick Kowalczyk

Feb. 10, 2012

To raise awareness of Wellness Week in March, PKPR conceived and organized a launch event on Capitol Hill in Washington D.C. yesterday. The event served as the kickoff for the National Wellness Week Pledge, seven simple ways Americans can take charge of their health. Wellness Week national spokesperson Mariel Hemingway was joined by a bipartisan Congressional team led by Representatives Lynn Woolsey (D-California) and Tom Petri (R-Wisconsin). More than 100 guests, including media, legislative staff, and representatives from national health care advocacy groups attended the standing room only breakfast and signed the Wellness Week Pledge.

Following the event, PKPR arranged for Hemingway and SpaFinder’s Sallie Fraenkel to meet with Congressional leaders, including Senator Barbara Boxer and Congressman Joe Pitts to discuss how wellness and prevention are crucial to reducing long-term health care costs associated with chronic diseases like obesity, diabetes, heart disease, and cancer.

Coverage of the event ranged from The National Journal to the Washington Express to The Hill.

Permalink | Posted on Feb 10, 2012 at 5:31 PM by Patrick Kowalczyk

Big Turnout for SpaFinder Media Luncheon

By Patrick Kowalczyk

Jan. 16, 2012

On January 11th, PKPR planned and organized a media luncheon for the announcement of SpaFinder’s Spa Trends Report for 2012. Held at the Guerlain Spa at the Waldorf Astoria, the event was attended by journalists from 25 top outlets including The Today Show, Good Morning America, The New York Times, The Wall Street Journal, Associated Press, Reuters, Financial Times, Health, and Ladies Home Journal.

Coverage of this year’s report so far has ranged from Associated Press, Reuters, Huffington Post, New York Daily News and Fox News to Yahoo! Shine,, and the Toronto Sun.

Permalink | Posted on Jan 16, 2012 at 1:09 AM by Patrick Kowalczyk

SpaFinder on The Doctors

By Patrick Kowalczyk

Oct. 28, 2011

PKPR secured a major national television placement for SpaFinder today when editor Diana Wright appeared on The Doctors to demonstrate do-it-yourself spa and beauty treatments using Halloween-friendly items like pumpkin and chocolate. Check the video clip out here.

Permalink | Posted on Oct 28, 2011 at 11:46 PM by Patrick Kowalczyk

iVillage, MTV, Fitness Promote Sun Safety

By Patrick Kowalczyk

May. 27, 2011

For Melanoma Awareness Month this May, PKPR promoted SpaFinder’s “I Will Reflect” bracelet which changes color when when exposed to harmful UV rays to remind users to cover up and practice sun safety.

Coverage has included iVillage, Fitness,, Everyday Health, Perez Hilton, and Woman’s Day

Permalink | Posted on May 27, 2011 at 9:13 PM by Patrick Kowalczyk

SpaRahRah! Goes Nationwide

By Patrick Kowalczyk

May. 23, 2011

After a successful pilot launch in New York City and Los Angeles, SpaFinder expanded SpaRahRah, its deals program featuring exclusive discounts on spa, wellness, and travel packages curated by the experts at SpaFinder. The program now includes national travel packages, as well as local deals in South Florida and Dallas.

Coverage of SpaRahRah! has included USA Today, Yahoo! News, Aol Daily Finance,, College Candy, and Spa Business

Permalink | Posted on May 23, 2011 at 9:35 PM by Patrick Kowalczyk

SpaFinder on The Today Show

By Patrick Kowalczyk

May. 06, 2011

Visit for breaking news, world news, and news about the economy

PKPR secured a great segment on The Today Show today highlighting SpaFinder Gift Certificates as a great last-minute gift for Mother’s Day.

Other top outlets featuring SpaFinder in their Mother’s Day gift guides include Shape, Huffington Post, The Daily Glow, Fab Fit Fun, She Knows, and MomFinds.

Permalink | Posted on May 06, 2011 at 9:01 PM by Patrick Kowalczyk

Wellness Week TV Coverage Nationwide

By Patrick Kowalczyk

Mar. 30, 2011

PKPR developed and implemented an aggressive, national campaign to promote SpaFinder’s Wellness Week 2011.

With more than 500 spas, fitness centers, and yoga studio participating in cities across the country, PKPR went deep securing more than 40 in depth TV segments on local stations in New York, Los Angeles, Chicago, Dallas, Boston, Atlanta, Philadelphia, Houston, Miami, Columbus, Detroit, Las Vegas, Phoenix, Tampa, and more.

Check out some of the best segments below.

Denver - KUSA-TV (NBC): Spas, fitness centers offering half-off deals:

Atlanta - WXIA-TV (NBC): Are Spa Weeks a Good Deal?

Baltimore - WMAR-TV (ABC)/Good Morning Maryland: SpaFinder Wellness Week more about comfort, less about money

Boston - New England Cable News: Could you use some TLC? Wellness Week brings deep discounts for spa treatments and other healthy treatments


Permalink | Posted on Mar 30, 2011 at 2:37 PM by Patrick Kowalczyk

SpaFinder Slideshow on Huffington Post Travel

By Patrick Kowalczyk

Oct. 29, 2010

Check out this awesome photo gallery on Huffington Post of the world’s top spas as selected by thousands of fans in the 2010 Reader’s Choice Awards.

Permalink | Posted on Oct 29, 2010 at 11:26 PM by Patrick Kowalczyk

SpaFinder Deal Days on TV Nationwide

By Patrick Kowalczyk

Oct. 01, 2010

PKPR secured major coverage for SpaFinder Deal Days in markets across the country, from New York City, Los Angeles, Chicago, Washington, D.C., and San Diego to Philadelphia, Detroit, Seattle, Portland, and Birmingham. Check out some of the highlights below.

Permalink | Posted on Oct 01, 2010 at 5:53 PM by Patrick Kowalczyk

Widespread media coverage for SpaFinder Deal Days

By Patrick Kowalczyk

Aug. 27, 2010

From September 20 - 26, hundreds of spas, yoga studios, and Pilates centers nationwide will be slashing prices by 50%, or offering flat-rate $50 deals on treatments and classes.

It’s all part of Deal Days, a major national promotion developed by PKPR client SpaFinder.

To encourage early sign-up and bookings, PKPR has implemented an aggressive national and local campaign. National coverage to date has included Fitness Magazine, USA Today,, AOL, iVillage, Women’s Health, and Seventeen.

Local coverage includes Time Out Chicago, New York Daily News, Philadelphia Magazine, Denver Post, Atlanta Journal-Constitution, and the Austin American-Statesman.

Permalink | Posted on Aug 27, 2010 at 10:15 PM by Patrick Kowalczyk

SpaFinder on WABC

By Patrick Kowalczyk

Aug. 24, 2010

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Check out this great segment that PKPR developed for WABC’s Lauren Glassberg on the hot new trend of cold spa treatments.

Permalink | Posted on Aug 24, 2010 at 10:46 PM by Patrick Kowalczyk

SpaFinder Deal Days Attracts National Attention

By Patrick Kowalczyk

Mar. 19, 2010


PKPR managed the publicity campaign for the first-ever SpaFinder Deal Days, a national program in which hundreds of spas offered luxury spa treatments for just $50. The multi-tiered campaign included national outreach, a morning drive radio tour with spokeswoman Joan Lunden, an NYC street promotion with a team of models dressed in spa robes, and aggressive local outreach in top markets across the country, including New York, Los Angeles, and Washington, D.C.  Highlights of coverage included: USA Today, Conde Nast Traveler,, Real Simple, Self, Los Angeles Times, Cafe Mom, Boston Globe, BellaSugar, Atlanta Journal-Constitution, and the Orlando Sentinel.

Permalink | Posted on Mar 19, 2010 at 11:25 PM by Patrick Kowalczyk

Campaign Raises Melanoma Awareness

By Patrick Kowalczyk

May. 29, 2008

To raise awareness of Melanoma, SpaFinder created photosensitive “I Will Reflect” wristbands that change color when exposed to UVA & UVB rays.

PKPR is implementing an aggressive public relations and marketing campaign to promote the bracelets and SpaFinder’s Melanoma Intiative throughout summer 2008.

On the marketing front, PKPR developed promotion partnerships with Woman’s World, Soap Opera Digest, and Quick and Simple.

On the media front, PKPR has secured placements in dozens of major outlets including The Today Show’s Bobbie Brown, Daily Candy, Teen Vogue,, Los Angeles Times, Baltimore Sun, FitSugar, and MomFinds,

Finally, PKPR coordinated morning drive radio interviews for SpaFinder editor Melisse Gelula in major markets across the United States on May 14th, including Boston, Denver, Atlanta, and St. Louis.

Permalink | Posted on May 29, 2008 at 10:07 PM by Patrick Kowalczyk

Media Flock to Spa Experience at Grand Central

By Patrick Kowalczyk

Oct. 31, 2007

More than 75 reporters attended an exclusive media preview for SpaFinder’s Spa Experience, a free, four-day event at Grand Central featuring 50 spas from around the world. Coverage included USA Today, ABC News 20/20, BusinessWeek Weekend TV, Good Day New York, CW11 Morning News, Bloomberg on the Weekend, WCBS-TV, New York Post, Daily News, Woman’s World, and AARP The Magazine (link to PDF), the world’s largest circulation magazine, and Budget Fashionista

Permalink | Posted on Oct 31, 2007 at 5:09 PM by Patrick Kowalczyk

SpaFinder on E!

By Patrick Kowalczyk

Jul. 30, 2007

PKPR worked closely with E! News Daily to create a terrific segment on celebrity eyecare secrets featuring Luxury SpaFinder beauty editor Melisse Gelula. PKPR has also recently arranged interviews for Melisse and editor in chief Gary Walther with a wide range of outlets on spa and beauty trends - from an in depth piece in the New York Times to ranging from MSNBC,

Permalink | Posted on Jul 30, 2007 at 2:47 PM by Patrick Kowalczyk

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