Two NowThis videos on 50/50 Day, a global day of action and conversation about gender equality on April 26, 2018, garnered over 120,000 views in just two days. The videos included one on the mission of 50/50 Day and another featuring an interview with Jada Pinkett Smith, who participated in 50/50 Day’s live webcast.
Let It Ripple’s mission is to use film, technology, discussion materials, and live and virtual events to engage people in conversation and action around complicated subjects that are shaping our lives, and updating these topics through an engaging, accessible, 21st-century lens. Over the past ten years, the team has created and distributed 28 films, engaged more than 50 million people in dialogue, and created a new way of making films called “cloud filmmaking,” where films are made collaboratively with people from all over the world and organize global days of screening, conversation and action. Helmed by Tiffany Shlain, Emmy-nominated filmmaker, thought leader and founder of The Webby Awards, Shlain has had four films premiere at Sundance, has won more than 80 awards, and has had four of her films selected by The U.S. State Department to screen at embassies around the world to foster dialogue across borders.
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