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Creative Exchange launches Work of Art

By Patrick Kowalczyk, 12 February 2016 — Art, Mission Driven

Aiming to give artists the entrepreneurial skills they need to make a living and a life in the arts, Creative Exchange launched WORK OF ART, a free workbook and video series that guides artists of all disciplines through every facet of building a successful and sustainable career.

PKPR secured secured interviews with Creative Exchange founder Laura Zabel in Forbes (”How Entrepreneurship Can Save Starving Artists”), Backstage, Black Enterprise, and Metro New York and coverage in a wide range of arts industry outlets from Music Connection Magazine to Photo District News to Dance Magazine.

PKPR Client: Springboard for the Arts

Springboard for the Arts cultivates vibrant neighborhoods by connecting artists with the skills, resources, and opportunities they need to not only make a living but to make positive change in their communities. Through innovative programs like CSAs (Community Supported Art), Artists’ Health Fairs, Irrigate, and Ready Go, Springboard to the Arts helps communities collaborate with artists to solve local economic, social, and cultural challenges.  Its national initiative, Creative Exchange, enables communities everywhere to replicate Springboard for the Arts’ flagship programs as well as proven projects from across the country that mobilize the powerful, creative force of artists to build stronger cities.  Springboard for the Arts is based in St. Paul and Fergus Falls, Minnesota.

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