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Knight Funds New Video Translation Service

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Aiming to strengthen the role of the Internet as an open platform for global learning, the John S. and James L. Knight Foundation and Mozilla this provided $1 million in funding to Amara, a pioneer in crowd-sourced video translation.

With nearly 170,000 videos translated since its founding in 2010, Amara is one of the world�s largest video subtitling platforms. Its system is used by a wide range of leading news, media and education organizations, from PBS NewsHour to Khan Academy and Al Jazeera, to reach wider audiences and further global understanding. In addition, Amara volunteers use the system to independently translate popular videos � from President Barack Obama�s message to the Sudan to KONY 2012, which was translated into 35 languages in 4 days.

The Knight Foundation tapped PKPR to handle outreach for this announcement to technology media. Coverage of the announcement included TechCrunchThe Next WebPando DailyBoingBoingPortfolioXconomyCrowdsourcingNieman MediaLab, and more.

PKPR Client: The Knight Foundation

PKPR partnered with the Knight Foundation to elevate its role as a leading voice and funder at the intersection of media innovation, digital democracy, and the fight against misinformation.

We developed strategic communications campaigns that translated complex research into compelling, accessible narratives for mainstream audiences. A signature moment came with Knight’s groundbreaking research on election misinformation on Twitter, which sparked national dialogue and secured in-depth coverage in NPR, Politico, Axios, New York Post, and The Daily Beast. The partnership has helped establish Knight as a go-to source for journalists covering technology, media, and civic engagement, while amplifying the visibility and impact of its grantmaking.

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